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General guidelines

Buttons are used primarily on action items. Some examples include Add, Save, Delete, Sign up. Do not use Buttons as navigational elements. Instead, use links because it takes the user to a new page and is not associated with an action. Each page may have one to two primary buttons. Any remaining calls-to-action are represented as secondary buttons.


Button typePurpose
PrimaryFor the principle call to action on the page.
SecondaryFor secondary actions on each page.
Button with iconWhen words are not enough, icons can be used in buttons to better communicate what the button does. Icons are always paired with text.
Disabled buttonUse when the user cannot proceed until an input is collected.
Set of ButtonsWhen an action required by the user has more than one option, always use a a negative action button (secondary) paired with a positive action button (primary) in that order. Negative action buttons will be on the left. Positive action buttons should be on the right. When these two types of buttons are paired in the correct order, they will automatically space themselves apart.
Small buttonUse when there is not enough vertical space for a regular sized button.
Ghost buttonWhen an action does not require primary dominance on the page.
Danger buttonWhen an action has harmful intentions to the users data (delete, remove, etc).


Button labels tell users what will happen when they click the button. Use verbs that describe the action, such as Add or Delete. Use sentence-style capitalization (only the first word in a phrase and any proper nouns capitalized) and no more than three words for button labels.

For Sets of Buttons, use specific labels, such as Save or Discard, instead of using OK and Cancel. This is particularly helpful when the user is confirming an action.

For consistency, see labels and idioms for the approved list of action labels.

Icon usage

  • Use glyphs (16px) within buttons.
  • Glyphs are distinguished by their solid shape and knocked-out details.
  • Glyphs should always appear to the right of the text.
  • Glyphs used in buttons must be directly related to the action that the user is taking.
  • Glyphs must be the same color value as the text within a button.
  • Ghost buttons require a glyph icon (cannot be stand alone text because of poor affordance).

button with glyph Glyph usage in Buttons

Danger button usage

Danger buttons have a different visual style to inform users of potential dangerous actions they are about to take. If using the Danger button as a standalone, we recommend styling it as a Secondary button. If using a Danger button within a set, the Danger button would be styled as a Primary button.

danger button set in modal Danger button set