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  • Use text for links rather than graphics or icons.
  • Links should be three words or less.
  • Text should be consistent with the title of the intended destination.
  • Use caution with links that are several words long. It is recommended that links are long enough to be understood by the user, but short enough to prevent text wrapping.
  • Avoid the term “Click here,” other links to “here,” or the web address itself.
  • Instead, use a meaningful descriptive label for the link, and match the destination site name.